Wisconsin has always been good to me. It's given me 4 beautiful seasons, tasty cheeses, entertaining sports, and for my money a delicious soda. This came as a surprise to me as someone who never enjoys soda unless it's given to me from a tap. However, Jolly Good soda is not like any other soda I’ve tasted, and it's manufactured right here in my home state. Jolly Good seems to take us back to an era when soda wasn’t afraid to go all in and just make a tasty drink. 

Big soda companies always seem to be the same to me. They use the same boring flavors, cola, cherry, and lemon-lime. Jolly good completely annihilates this stigma with sodas by offering a seemingly endless assortment of flavors. One of the other things that bore me with big soda companies is the basic branding that goes with it. Coca-Cola has the most boringly traditional logo I’ve ever seen with Pepsi just being slightly better. Jolly Goods sodas have such an iconic pop to them as if the drink is flaunting its own beauty. The design courses me, it interests me, and it makes me want to crack it open and see what all the cool colors are about. Jolly Good’s logo represents an old-timey throwback-looking soda that traditional soda brands fail to compete with. 

Jolly Good's history begins in 1970s Belgium, Wisconsin when the Krier foods corporation started the soda company to replace their pre-existing canned foods industry. However, due to the competition edging Jolly Good out, they sold their last cans in 2007. Krier foods decided that Jolly Good’s legacy wouldn’t end for good on their watch and brought the drink back to life in 2014. Slowly but surely, the drinks began reaching stores across Wisconsin starting in Piggly Wiggly, Woodmans, Sendiks, and now Festival Foods. Even during the covid pandemic, Jolly Good remained strong and has continued to grow faster as time moves on. 

Jolly Good actively participates in parades, events, and festivals with their mascot named “Berry Blue” and together with Krier Foods actively supports the Make-a-Wish foundation walk in Wisconsin and Mel’s charities. Krier Foods does everything it can do to give back to its communities by getting involved with local chambers of commerce to help small businesses continue to grow and thrive. Additionally, Krier Foods throughout the year donates and supports foundations such as the Random Lake Fire Department, Random Lake School district, local health care facilities, and the Big Brothers Big Sisters of Sheboygan County. Krier uses social media like Linkedin, Facebook, and Instagram to keep supporters up to date with events on supporting local communities. For students, Krier Foods offers many opportunities for students to work during high school including apprenticeships, job shadows, Youth Co-ops, and also a Senior Workforce Pathway. Jolly Good’s legacy has given the community a memory of the past. A memory where times were different and perhaps better in their own right. A memory of a day in someone's childhood, where the only thing that mattered was getting to sit back, relax, and enjoy a nice refreshing Jolly Good with your buddies.