“The Beauty of Social Media is that it will point out your company’s flaws; the key question is how quickly you address these flaws,” once said by Erik Qualmann. People think social media is bad for society in many ways, but what if it can benefit us in some ways? The main platform I will be talking about is Instagram and how it can help us with our business. I will be talking about Influence, Advertising, Popularity, and Growing the business.

Instagram may promote bad influence like other social media and that's why a bunch of people automatically think it's bad for everyone, but if we put it into a good use that is why I think it can benefit. If we influence people to buy from our business it will help tremendously. Through this it makes such a great prophet. According to Dale Carneige on February 23, 2024 called “Why it is Important to Build Influencing Skills at Work,” says influencing your business can have creativity so we can just be free and do what we want in a way to promote our business. If people want to grow their business, advertising would put them in the right spot.

Advertising is probably the key thing to do especially on Instagram. The main reason for this is to persuade people to keep buying the products. Through this it could definitely find new customers. An interesting thing is that it allows us to be creative on Instagram, so advertising cool new things every time will definitely catch a viewer's attention and even gain followers. On the website of the Australian Government, the article “Advertise your business,” last updated on January 18, 2024, outlines if we effectively advertise it promotes, increases, and helps to become a larger industry. Advertising helps because a bunch of people see the businesses.

Popularity is a big thing in this world. People want to get popular so now they post pictures of them online. If we actually think about it, advertising the establishment on Instagram will increase the business because more people use Instagram than some other apps. According to an article on February 22, 2024, in Sprout Social entitled “Instagram statistics you need to know for 2024,” just about 2 billion monthly active users are on Instagram. So more likely people would see the business and then possibly they could share it with others and so on. Influencing and advertising for people will help grow a business.

Bigger or smaller either way a business can always grow. A small business can eventually grow into a significant business if the owners and workers keep working on great marketing and developing a strong culture for the company. On October 9, 2019, in The Alternative Board called “Why is Growth Important to Every Company or Business,” states that growing a business can make the foundation sturdier and stronger. Then the business can survive longer and excel over others. It is clear that every business wants to be successful, but that will never happen if the corporation doesn’t want to show their business to everyone.

Instagram is definitely a great social media platform because it will help with a business. I talked about Influence and how it is a great start for a business. Advertising to persuade your brand. Popularity so it can spread the products and get more buyers, and Growing the business so that even the smallest business can come out and be most successful. Erik Qualmann stated a very clear quote about how social media can point out the flaws of a company, but it depends on how fast the company wants to. Never doubt Social Media because there might be advantages about it that people never see.