Sneakers Revolutionized 

The sneaker industry is worth more than 72.2 billion dollars. This is a very old industry that has been revolutionized over the past 30 years, this is because of people like Michael Jordan who created the first widely resold shoes in the world. But the sneaker industry isn't all about money, it's about creating a product that makes the customer feel more confident than the king of the jungle 

Michael Jordan was just the start into celebrities/sports players in the shoe industry. He paved the way for 100s of other nba players to get their own shoes, but this doesn't stop at sports the industry has reached the biggest celebrities like Eminem, mark Walberg, Travis Scott etc. this massive support from celebrities has really increased the market causing it to skyrocket, in 1990 Nike was the biggest shoe company yet they were only selling around 1.2 billion per year now because of the increased popularity it's over 13.2 billion now in only sneaker sales

Shoes were not just only popularized by their celebrity endorsements but by how they looked, the original Jordan 1 created by Michael Jordan had a very smooth silhouette, it could even be said they were as smooth as butter, this smooth look created high demand but not even inventory causing the start of shoe reselling. But the aspect of resale is a great example of irony because even though the shoes are becoming more popular Nike is actually losing out because people are able to buy their shoes for retail then sell them for 2x, 3x even up to 10x the value Nike would sell them for. This happened because of the limited stock. 

The sneaker market today is a vast market spanning across the globe, this also causes many problems because 3rd party companies created cheap off brand or fake products. Nike has enforced many regulations but the market is still just as big. Still with the large amount of fake products many people still shop with Nike and other large she conglomerates. The profits are currently at around 72.2 billion dollars; this number is expected to reach over 100 billion dollars by the end of 2026. This would make it one of the most profitable industries that doesn't involve resources.

In conclusion I believe the sneaker industry is a huge market that is able to bring joy to its customers, especially with me being an avid collector myself. The sneakers industry has faced many challenges over the years. From regulation on factories to public opinion yet the sneaker industry has grown into something massive.